HBG Africa: Insight Driven Research Solutions

Whether B2B market research or B2C, a product or a service, we’ll solve your business and brand issues through actionable insights.

We can segment markets, fix brand positioning, and identify opportunities for growth. We have a special interest in innovation and getting brand communication right. We do a lot of brand strategy work and always deliver quality data.

We use the most appropriate methodologies to deliver world-class results. We’re skilled at delivering a full spectrum of approaches: quantitative, qualitative, F2F, remote, agile, and tech-enabled research.

With our broad market and category exposure, we offer you the benefit of our accumulated knowledge, experience, and perspective.

Our Services

HBG Africa provides high-quality market research and business intelligence services in African countries. Our high standards equate to reliable results and quality work products, so you can make better business decisions.

HBG Africa market research services support decision-making at each stage of the project life cycle, from the identification of market opportunities, development of product concepts, and product positioning through to sales forecasting, advertising testing, and tracking. The market research services provided by HBG Africa contain the full research process, from project design and data collection to analysis and presentation of results.

We have expertise in different market research methodologies


  • One-to-one interview (CATI / CAPI)
  • Online Panel


  • Focus groups (full/mini)
  • In-depth interviews
  • Expert Recruitments

Desk Research

Mystery Shopping

HBG Africa has conducted multiple research studies across Africa

  • Sales Force Effectiveness Measurement
  • Promotional Materials Testing
  • Pre-launch management
  • Pricing and Willingness to Pay
  • Concept Testing
    • Post-launch Management
      • Profiling & targeting
      • Brand positioning
      • Brand equity
      • Concept testing
    • Portfolio optimization, and many more.
research study hbg africa

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20 Palm Avenue 4th Floor UBA Building, Off Agege Motor Road, Mushin. Lagos, Nigeria