Assessment of advertisements for an automobile company

Assessment of advertisements for an automobile company


The objective of the study

  • Understanding what kind of advertisements will appeal more to the consumers
  • Our client is a major automobile company that wanted to evaluate the new technologies of advertising to explore market dynamics.
  • They desired to convey their brand through advertising in various African markets.

Key Screening Points

  • The HBG team conducted 10,000 interviews with people aged 21 and above for this market assessment in Africa.

Key Discussion Points

  • We conducted research while keeping both the demand and supply of technologies in mind.
  • We applied our quantitative research technique to understand the impact of advertising.
  • We focused on the F2F methodology for getting accurate insight.

HBG Solution

  • Market insight on new advertising technologies was successfully delivered.
  • We were able to determine the type of advertising for the brands.
  • The client was able to successfully launch a new advertisement campaign.

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