Digital Vehicle Maintenance Solution

Digital Vehicle Maintenance Solution


The objective of the study

  • The client wanted to gauge 2-wheeler owners’ acceptance and preference for the Digital Vehicle Maintenance Solution in Africa.
  • Our client is a global giant and leading supplier of technology and services in the area of mobility solutions.
  • They were also curious about the dynamics of the workshop and its business model, as well as how the solution could be linked to it.

Key Screening Points

  • Understanding the service challenges that required technological help to be solved.
  • We conducted research both on the demand side and the supply side of 2-wheelers services in Africa.
  • We applied our quantitative research technique to uncover current service practises and challenges faced by the owners.
  • We also had a deep dive into the business challenges, decision making process, budget, and prioritisation of digital transformation through intensive discussion with key decision-makers in unorganized and semi organized workshops.

Key Discussion Points

  • We conducted research by understanding the technical requirement in mind.
  • We applied our quantitative research technique to understand the challenges of owners.

HBG Solution

  • HBG team successfully conducted research to meet client suggested timelines.
  • Regular project updates were shared with the client portraying coverage across industries and regions as per the scope.
  • The Data insights were shared directly to the client. Mapped and cleaned data was shared as a part of final deliverable.
  • We established data-driven parameters that can be used as indicators for future profiling exercises.
  • The client was able to successfully soft launch the solution along with a value proposition and a proper communication strategy.

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