The client wanted to gauge 2-wheeler owners’ acceptance and preference for the Digital Vehicle Maintenance Solution in Africa.
Our client is a global giant and leading supplier of technology and services in the area of mobility solutions.
They were also curious about the dynamics of the workshop and its business model, as well as how the solution could be linked to it.
Key Screening Points
Understanding the service challenges that required technological help to be solved.
We conducted research both on the demand side and the supply side of 2-wheelers services in Africa.
We applied our quantitative research technique to uncover current service practises and challenges faced by the owners.
We also had a deep dive into the business challenges, decision making process, budget, and prioritisation of digital transformation through intensive discussion with key decision-makers in unorganized and semi organized workshops.
Key Discussion Points
We conducted research by understanding the technical requirement in mind.
We applied our quantitative research technique to understand the challenges of owners.
HBG Solution
HBG team successfully conducted research to meet client suggested timelines.
Regular project updates were shared with the client portraying coverage across industries and regions as per the scope.
The Data insights were shared directly to the client. Mapped and cleaned data was shared as a part of final deliverable.
We established data-driven parameters that can be used as indicators for future profiling exercises.
The client was able to successfully soft launch the solution along with a value proposition and a proper communication strategy.
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