Impact of automation technologies in the retail industry

Impact of automation technologies in the retail industry

BY HIGH BEAM GLOBAL | Share  

The objective of the study

Assessing the role of automation technologies in improving customer experience, efficiency and understanding the usage of different technologies to help improve the in-store user experience. Our client wanted to evaluate the impact of new technologies like RFID, facial recognition for product payments and self-checkout, digital aisles, and self-service kiosks within stores on overall efficiency and customer satisfaction in Africa.


Key Screening Points

  • Organizations with 1Billion plus Annual revenue were included.
  • At the director level and above, experts were directly involved in the implementation of automation technologies at retail stores spread across North America, Europe, and Asia.
  • The survey included the following retail sub-sectors: electronics, grocery, home improvement, fashion/apparel, and quick service restaurants.

Key Discussion Points

  • Usage of automation technologies in physical retail stores to assess customer experience and operational efficiency.
  • Understand retailers’ perceptions of the benefits and challenges of automation technology in stores.
  • Major technologies are being deployed across different geographies for automation in retail stores.
  • How automation can help to solve pain points that customers experience in-store, including long checkout queues, difficulty locating products, and out-of stock products.


HBG Solution

  • Within 3 weeks, HBG team successfully identified, mapped, and conducted interviews using quantitative as well as F2F research methodology.
  • With 100% success rate, HBG team screened and conducted interviews with relevant respondent basis client’s expectations.
  • Our team met the overall quota within the provided timeframe and ensured high quality experts are on-boarded.
  • Data deliverables was shared in Excel and SPSS format which helped our client to move ahead & apprehend the research further.

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