Assessing the role of automation technologies in improving customer experience, efficiency and understanding the usage of different technologies to help improve the in-store user experience. Our client wanted to evaluate the impact of new technologies like RFID, facial recognition for product payments and self-checkout, digital aisles, and self-service kiosks within stores on overall efficiency and customer satisfaction in Africa.
Key Discussion Points
- Usage of automation technologies in physical retail stores to assess customer experience and operational efficiency.
- Understand retailers’ perceptions of the benefits and challenges of automation technology in stores.
- Major technologies are being deployed across different geographies for automation in retail stores.
- How automation can help to solve pain points that customers experience in-store, including long checkout queues, difficulty locating products, and out-of stock products.